The point of sales (POS) materials placed in the window are designed to capture the attention of passersby and entice them to enter the store. They create a visually engaging display that showcases the brand’s offerings and communicates key messages.


Totem: A totem is a tall and freestanding display that is often placed at the entrance or in the center of the window. It serves as a focal point, prominently showcasing a specific product or conveying a key brand message. The totem can be designed with vibrant graphics, engaging imagery, and concise text to convey the brand’s identity and product benefits. It can also incorporate interactive elements, such as touch screens or product samples, to encourage customer engagement.


Big Products an cubes: Placing oversized or larger-than-life products in the window is an effective way to capture attention and generate curiosity. These big products can be replicas or enlarged versions of the actual products sold in the store. They create a visual impact, giving customers a glimpse of what they can find inside. This type of POS material is particularly effective for highlighting new or flagship products, seasonal offerings, or limited-edition items. The big products can be accompanied by supporting visuals and concise text that convey key selling points or promotional offers.


Overall, these point of sales materials in the window create a visually appealing display that attracts customers and communicates the brand’s message. Whether through illuminated cubes, attention-grabbing totems, or larger-than-life products, these materials aim to capture interest, generate foot traffic, and ultimately drive customers into the store.



Bolton Swiss